Case Study Fast Fashion Essay Example for Free

Case Study Fast Fashion Essay aft(prenominal) two decades of fast fashion popularity, retailers and consumers have come to realize one of its biggest issues, its impact on the environment. Can fast fashion and sustainability work together? footstep 2The affordability of Fast Fashion is one of the main reasons for its high demand. Lack of authenticity or Intellectual Property.Fast Fashion has hale retailers to desire humble cost and flexibility in design. Lack of quality in production Rapid production prevents consumers to get an idea of whats to expect. (Forecasting) Excess of production.Wastes of these products from the retailers and consumer harm the environment. Reveals what is undefended in runways and fashion shows ahead of time. Fast fashion exploits the young consumer by incentivizing impulse behavior. Consumers are getting used to buying more frequent.Due to such rapid turnover, theres a lack of exclusivity.Step 31. Higher quality, lower quantity.ProsBetter option fo r repair The customer will earlier repair a good quality garment than can last than an inexpensive low quality one. Customer satisfaction Consumers will be happier with a better value product. Long life Products that are of better quality will definitely last longer so the consumer wont be forced to dispose.For the retailer, there is a great possibility they may attract a variety of new consumers that do appreciate superior quality. As a government issue of lower quantity, garments will stand out bylook fresher and spacious on the sales floor.ConsRetailers may suffer fewer sales. There is a possibility they may lose some of their usual customers. Fewer options, now that there is a lower quantity. Higher quality means it wont be as affordable for the consumer as it used to be. Companies may have to reinvent themselves and state the fact that they are now enhancing the quality of their products. Consumer will be slow to compromise on price.2. Personalization of ClothingProsConsumer will be satisfied with having a say in the creation of its particular product. This idea will attract and prod many more consumers. Its innovative and fun for the consumer. The design will be personalized and the consumer will want to keep.ConsMay require more shop time for the consumerProducts may not be as inexpensive now that the retailer will cater to every individuals needs. Consumers of fast fashion may be disappointed that there will now be less variety. Consumers may not adapt to this idea and reject it.2. No more wasting, get remunerative Recycle and Reuse.The system involves customers realiseing all the used items back to the stores and getting compensated with either a discount or a minimal refund. This is to fillip the customer to care more instead of wasting and harming the eco-system.ProsCompanies will be take back used garments and send them off to countries in need. Companies will be able to reuse and reproduce them. Customers ability to help other in need is fa cilitated by the companies they have purchased from. Customers get an incentive to bring items back after knowing they also get a discount/store credit/ refund.